Last week, I delivered a full-day sales training at the Rozbruchs’ Founder’s Mastermind.

In the room: a group of seriously successful entrepreneurs.

But one story stood out…

One of the attendees had grown from $12K to $540K in sales in just three years.

No flashy funnel. No massive team. No viral social media campaign.

Just a sharp offer…

…and a smarter model.

Here’s what most professionals get wrong:

They assume success is just about working harder, getting better at what they do, or offering more services.

But the real shift—the one this member made—was in how she led the sales process.

She stopped trying to convince.

She stopped being available to everyone.

And she stopped letting the prospect control the conversation.

Instead, she took ownership of the frame—and made it clear:

“I’m here to help if you’re serious about solving this. If you’re not, that’s okay too.”

That shift—from follower to leader—was the real catalyst.

Actionable tip:

Before your next call, write down this sentence:

“This call is for me to decide if I want to invite this person to work with me.”

Read it out loud. Say it with conviction.

Because when you own the frame, you change the energy.

And when you change the energy, you change the outcome.

Tomorrow, we’re going for sushi.

Not just any sushi—omakase.

There’s a reason, and I’ll share it tomorrow.

Kick butt, make mucho DEEnero!

Dave “Lead the Frame” Dee