You ever have one of those nights when you just can't fall asleep? Well, that was last night for your Uncle Dave.
I will attempt to keep this coherent but can make no promises.
On to the business at hand…
Episode 2 of the Source Code was released earlier this week and is getting strong reviews. My goal is this episode was to:
1) Continue to sell Dan's philosophy.
2) Give good pieces of information that made viewers hungry for more.
3) Be entertaining.
#3 is mission critical to your "one to many" selling success. If you just present dry facts, in a boring manner, it doesn't matter how good your content is. You MUST be entertaining if you want to maximize your effectiveness.
In episode 1, Dan and I donned x-ray specs. Yes, it was goofy and silly but it was fun and a wonderful pattern interrupt.
In episode 2, Dan told a LOT of stories. Stories, told in an entertaining way do two things: First, they keep the reader engaged and second, they drive home the teaching in a powerful way. Without the story, your audience will struggle to remember the content.
Here is segment that illustrates this point beautifully:
"In the old West, ranchers with the foresight to snatch up land containing underground springs feeding its own water supply prospered. Others, who took the land downstream and were dependent on a water supply they did not control were always at others’ mercy, and very often starved out, ultimately losing their land to those who
were in control of the wellspring of water.
Thus, a very smart question is: how to best control your own wellspring of water?
And that is a question we answered during the live training. "
The story makes the point in a metaphorical and entertaining way. Using metaphors is a powerful tool.
Notice also how this foreshadows the eventual sale of the product, "And that is a question we answered during the live training. " I wanted to make the viewer wish they could have been at the live training or at least get their hands on the live training.
Your assignment today, if you choose to except it, is to write a short story to illustrate one key point in your presentation. It doesn't have to be perfect. Just do it.
You might want to pay attention to how Dan does it in video 2 before you start writing.
Kick butt, make mucho DEEnero!
Dave "Sleepless in Atlanta" Dee