Good morning, Kemosabe.
Your humble King Of One To Many Selling, it taking on big-ass project over the next few days – writing a sales letter for the GKIC SuperConference.
Getting people to pony up for a seminar is no easy task so creating a powerfully persuasive marketing piece is mission critical.
The first thing I’m going to do, is go to the ole swipe file I’ve been accumulating over the past 15 years and pull out the file folder containing all the sales letters written to sell seminars. (You do have a swipe file that’s divided into sections, right?)
I’ll read through those letters and take some notes on ideas and wording that strike me as particularly strong.
Next, I’m going to create a “features sheet.” This includes all the features of the event down to the smallest details.
I’ll then create a “benefits” sheet that has all of the corresponding benefits. Included with this will be all the reasons why someone should attend the event.
After that comes the “offer sheet.” At this point, I actually create the registration form because it contains all of the details about the event including pricing, payments, guarantees, bonuses, etc.
Next, I create the “objections sheet” which contains all the reasons someone would not attend.
Lastly, I create an “outcome and transformation sheet.” This contains specific outcomes people will attain by coming to the event and, the major transformation that will occur by being there. The “transformation” is how they will be different after they leave the event.
At this point, I’m ready to start writing my first draft and because I’m a sweetheart of a guy, tomorrow I’ll give you my secrets for doing that quickly and effectively.
By the way, if you want to be one of the first folks to get the details on the event, get the best price and discover marketing and sales strategies that’ll make your bank account bulge, then get two months free access to our Insiders Circle here.
Kick butt, make mucho DEEnero!
Dave “I’m A Writing Fool” Dee