What two millionaires told me yesterday

Wanna hear something totally unsexy that will put a lot of DEEnero in your pocket if you use it?

Yesterday, I interviewed three highly successful entrepreneurs all of whom are in totally different businesses. I asked two of them what their number one method was for generating leads.

Did they say Facebook? Linkedin? Google Adwords? Native advertising? Or any of the the other hot new strategies the gurus are espousing?

Nope. Not even close.

Their number one lead generation was direct mail. More specifically postcards. I kid you not.

These two millionaire entrepreneurs independently told me that sending GIANT oversized postcards generated more leads for them than any other method by a mile.

Oh, and they also told me that their giant postcards are filled with a lot of sales copy. “But wait, Dave! No one reads long copy anymore,” you doth protest.

Um, yes they do if it is well-written and the copy is sent to people who are interested in what you’re selling. It’s no different than a prospect watching a 90 minute webinar. If they’re interested, they will watch every minute of it and you will make more sales than you would in a 20 minute webinar.

Be wary of the guru selling you the bright, shiny new lead generation strategy. In most cases, the only one lining their pockets is the dude doing the selling.

If you want to learn what really works, see examples of what works and discover how to magnetically attract your best prospects, then the training that I’m doing with Dan Kennedy is must attend event.

We won’t be teaching you anything sexy. Just stuff that actually will work for you.

Register here.

Kick butt, make mucho “DEEnero!”

Dave “Unsexy is Sexy” Dee