Warming up a cold audience

I don’t know about you but I’m ready for the warm weather to come around these parts again. Yes, kemosabe, it does get cold here in the ATL.

Speaking of cold, do you ever do a webinar or a in-person presentation to a cold audience? By this I mean an audience who really doesn’t know you? If you do, you need to warm them up before you  start the “show.”

If you’ve ever been in the audience of a late night talk show, you will see that they have someone warming up the audience before the show comes on. It’s important to note that it’s not the host. It is always someone else.

Here’s how you can and should do the same thing:

  1. You can have a host for both webinars and in-person presentations. The hosts job is more than just introducing you. He/she should set you up by telling the audience how amazing what they’re going to discover is going to be. He/she should interact with the audience members and get them talking. Your host needs to be skilled and can’t just be a buddy.
  2. You can have a video playing before your presentation. The best video would be of you getting interviewed on a t.v. talk show – real or fabricated. This builds your celebrity which is mission critical these days. You should also run video testimonials not only for the results you’ve gotten for people but also about how much they liked your presentation. You’re priming your audience and getting them excited about what they are about to see.

The key-takeaways are that you want to build your celebrity and prime your audience for your presentation. If you do that, you’re sales will increase.

Kick butt, make mucho DEEnero!

Dave “Chill” Dee