Let me tell you story about a man named Jed, a poor mountaineer, barely kept his family fed because he made these dumb-ass mistakes every time he did a presentation.
In my “Psychic Sales: One To Many System & Toolkit” (soon to be re-released), I teach you everything you need to know about conceiving, creating and delivering killer presentations that sell. But there are are a whole list of things you should never do that kill your presentation.
So without further ado here some lame presentation mistakes to avoid.
- Thou shall not do hard teaching if thou wants to sell stuff. You’ve probably heard you should “move the free line.” No you shouldn’t unless you are doing it strategically. Just giving away your best stuff is dumb. Tell them what to do, not how to do it. Give useful but complete information. Don’t give the farm away for free.
- Thou shall not stand behind a podium and speak. There was only one speaker who I ever saw do this effectively -the late JIm Rohn. Move around. Go into the audience. Enagage.
- Thou shall not get stand on a chair in the back of the room after you close the sale to continue your pitch. Yes it can be effective but it’s not necessary and do you really want to be that guy.
- Thou shall not only talk about the features of their product or service without a benefit and outcome attached to each one. Even people who should know better screw this up. No one cares that they get six CDs and a workbook. They want to know what each of those components will do for them.
- Thou shall not steal other presenters material. I’ve had people see me speak and then use some of my lines words for word in their own presentations. This is not only lame, it makes you look like a wanna-be.
- Thou shall not do a presentation in person or via media without first putting themselves in a peak emotional state. You’ve gotta be crackling with energy, power and confidence if you want to move people to action.
- Thou shall not change their energy and delivery when they transition to the close. It’s ugly to see newbie presenters go from free, flowing and friendly to uptight and nervous when they start asking for the sale.
- Thou shall not have a wimpy, limp close. Close hard and close strong. Tell people exactly what they should do and the transformation they will experience by doing it. Close with confidence with a deep knowing when you do, you are helping people have a better life.
Okay, amigo, that’s it for today.
Time for me to try a new caffeine free espresso I bought. Yeah, I feel like a wimp even saying that but caffeine doesn’t seem to agree with your Uncle Dave.
Kick butt, make mucho “DEEnero!”
Dave “The Lame Presentation Destroyer” Dee