I’m reading the book “NO” by Jim Camp, and it’s taking me a long time because I keep re-reading passages and taking notes.

I’m going to share some counter-intuitive wisdom from this book with you in just a second, but before I do that, let me remind you that today is the very last day for you to become a Dave Dee Inner Sanctum VIP. 

If you do not upgrade today, you will not be able to access the monthly Masterclass, which is being released on Tuesday, you’ll miss out on the done-for-you marketing campaign for the month, and you won’t receive the print newsletter about sales motivation and peak performance.

Most importantly, you will be missing out on additional sales you would be getting by being a VIP.

Take care of your upgrade now by going here: www.davedee.com/vip.

Okay, back to our regularly scheduled programming…

On page 46 of the book “No,” Camp writes:

…In fact, this is conventional wisdom in the business world. Such wisdom tells you to set long-term goals, written goals, big goals, pie-in-the-sky goals. But do you really have control over these kinds of performance goals? I’m afraid not. These are results over which you have no more control than a slugger has over his home-run total for the year.”

On page 47, he goes onto say:

Goals to improve your actions and behavior are the only valid goals because they are the only ones you can control, and achieving those goals will see you through any negotiation and lead to all the “results” you desire. But concentrating on numerical results as your goal is a terrible waste of time and energy.

Before you dismiss this advice out of hand because the “laws” of traditional goal setting have been drilled into your head over and over, take a minute to contemplate Mr. Camp’s philosophy. I think it is spot on.

In fact, a couple of years ago, I taught a goal-setting course that was very much in line with this philosophy. Overall, people loved it. Some, though vehemently, disagreed with what I taught.

Anyway, I literally just decided to do that counter-intuitive training on goal setting this month as a bonus for my VIP members.

I wish I could claim that I had slickly planned to add this extra benefit as a way to entice more folks to join the Inner Sanctum, but there was no such forethought. But hey, I’ll take it. 🙂

Your last chance to join is now. Click here and become an insider.

Let’s make it a great week, and as always…

Kick butt, make mucho DEEnero!

Dave “Motivational Monday”