I’ve spoken on stage and had a private lunch with Barbara Corcoran of Shark Tank fame on a couple of occasions. The woman is as sharp as tack, driven, sincere, super-easy to work with and charming. Here’s what’s interesting:
Her speaking fees have tripled since Shark Tank. She’s delivering the same speech – just getting paid a lot more.. The difference? She’s now really famous.
Celebrity speakers get paid more than “regular” speakers. Celebrity actors get paid more than run of the mill actors that might be more “talented.” Celebrities in any field are in higher demand and make more money than their non-famous counterparts. Just look at the former President. The dude’s getting $400,000 a speech. You think he’d be commanding those fees if he was still just a community organizer?
If you’re a celebrity/authority to your target market, you will generate more leads and command higher fees than the jamoke down the street who is just another commodity. It’s as simple as that.
Becoming famous to your target market, will catapult you ahead faster than learning newest online marketing hack. It should be your focus. Here are the top three ways to do it:
Uno: Write a book.
Dos: Public speaking
Tres: Get in the media spotlight AND create your own media.
By the way, all three methods work synergistically. If you write a book, more people will come see you speak and you’ll have a reason for getting on television and radio. If you create your own media, you can promote your book and speaking presentations. And round and round we go on the moneymaking merry-go-round.
The question is how to do you create your own media? My good friend Andrew Lock, shows you how in a brilliant series of free videos. To watch ’em now go to:
How To Create Your Own Online TV Show
The videos will cost you nada and you’ll be able to see if having an online TV show is something you want to do. If it is, Andrew has a killer course you can buy. For now though, go watch the free stuff.
Kick butt, make mucho DEEnero!
Dave “I Love Barbara” Dee
