Yesterday we talked about the importance of "compliance" when presenting and I showed you the wrong way to do it. Today, I'll share with you a powerful and very cool way to do it correctly.
Remember, the law of compliance states that if I can get you to do what I ask you to do throughout my presentation you are more likely to buy when I tell you to buy.
You can do it without feeling all “greasy” and without making your audience feel manipulated.
So instead of asking a blatantly manipulative question like, "How many of you want to make more money? Raise your hand!", you ask "commitment" questions. Here are some examples:
“How many of you are committed to making more money this year?”
“How many of you are committed to having the business you’ve always wanted to have and dreamed about having?”
“How many of you are committed to doing both of those things while living the lifestyle you desire?”
And you ask these questions with sincerity and NO HYPE.
It's a subtle but powerful shift that makes all the difference in the world.
There are even more powerful, almost subliminal ways, of gaining compliance that I teach in my more advanced training. And, yes, one day soon you'll have a golden opportunity to get that training. (Patience is a virtue. )
Now you might be wondering how you use this principle in sales presentations that aren't before a live audience – like in a webinar or teleseminar.
Well, my fine feathered friend, I'll spill those beans tomorrow.
Kick butt, make mucho "DEEnero!"
Dave "I Use The Word 'Powerful' Too Much" Dee
P.S. I just started playing tennis again after over a 20 year hiatus. To say that my game as "slipped" a bit is an understatement. And should I really be THIS sore after a two set match? Anyhoo, there's an important sales lesson I was reminded of while on the court. That's coming to ya on Thursday.