A lesson from The Godfather you better not refuse…

The Godfather is one of my favorite movies of all time, the best American film ever made and one I can never seem to get enough of.

If there a movie or movies you watch every single time they’re  on television? I’m not talking about actively searching them out but rather, if you’re flipping through channels and you come across a certain film, you stop and watch it? The Godfather I & II are  movies like that for me. I’ve seen them a bazillion times and, in fact, own them on DVD but will still watch them when they’re on. Why is that?

One of the answers is the emotional state the film puts me in. I find the movie engaging and entertaining. A good comedian can garner the same response. Brian Regan, for example, has people calling out old routines they want him to do, even though they already know the punchline. When I was performing kid shows, I used to “own” neighborhoods meaning I would do shows for 4 to 5 families in the same neighborhood. I once made the mistake of thinking I needed to change my show because they kids has already seen the same show a number of times. I discovered  that they wanted to see the same routines and were disappointed when I did something new.

We have a tendency to get board with our own presentations, our marketing, etc. long before our audience does and because of that, we start screwing around with a winning formula. One of the first questions I ask clients who come to my home for a private consulting day is, “What were you doing that worked that you’re no longer doing?” Oftentimes, the answer to that question provides the “breakthrough” a client is looking for.

So, grasshopper, how would you answer that question?

Kick butt, make mucho DEEnero!

Dave “The Godfather of One To Many Selling” Dee