I haven’t been to LA in over a year but will be spending the next 5 days in the City of Angels while attending USC graduation festivities with my stepson.
I spent a couple hours picking out the perfect restaurant for the graduation dinner. I lived in LA for the good part of four years and have been to many of the top restaurants – all of which paled in comparison, with the exception of price, to those in Chicago. Hopefully, Le Comptoir will change my opinion of the restaurant scene here.
The question is: Why would someone, who values his time so much, spend hours researching a restaurant to eat at and then spend a small fortune on the actual dinner?
The answer is that it is one of my favorite things to do. I’m passionate about fine dining. I love the feeling it gives me.
There’s magic in that statement, my friend.
People buy feelings they want to experience OR to alleviate painful feelings they are currently experience. It’s your job to amplify for those feelings/emotions and then link the product or service you’re selling to those feelings.
Part of your sales presentation needs to paint a vivid future vision of how your prospect will feel after they experience the results of what you’re selling.
Proverbs 29:18 states, “Where there is no vision, the people perish.” If you don’t create a compelling vision, filled with emotion, your sales probably won’t perish but they will most definitely suffer.
If you want to learn precisely how to do this so your presentations take on a whole new power, get yourself a seat for this encore presentation I’m doing that shows you how to control your audiences’ minds and emotions.
Kick butt, make mucho DEEnero!
Dave “Mr. Los Angeles” Dee