Yesterday, I did a live video stream with Dan Kennedy to promote the Source Code.
I scripted it and had the set designed like a late night talk show. (The team at GKIC, did a really great job with it.)
As I told you yesterday, this was a format I had never used so I didn’t know if it would work to produce sales; which was the whole point of the broadcast.
The answer is “yes” and “no.”
Segment #1 did NOT work for these reasons:
- I did not ask enough product related questions. I asked a lot of content related questions but not enough questions/objections about the actual product itself. An example of this would be “This looks like a lot content. How can I possibly implement it all?”
- I did not pitch enough during the segment. There should have been a mini-pitch for the entire product in the middle of the segment. Instead, I chose to just focus on the bonus being offered for that day.
- I did not live pitch at the end of the segment. This was a HUGE error. I relied on the VSL to do the heavy lifting of selling for me. What do you think happens when you cut from a live presentation to a VSL? Right. A whole bunch of people tune out. This is not to say that you don’t play a VSL at a break. You do but you also want to live pitch.
I made these corrections and others during the next two segments. The most significant change was point #3. This cranked up the sales, big time.
The bottom-line is we hit our goal but it was really ugly after the first segment.
So what should you do when you’re presenting live and things aren’t going your way?
I tell ya tomorrow.
Kick butt, make mucho DEEnero!
Dave “One Tired Puppy” Dee
