Holy guacamole, Batman.
Maybe I’ve been living in a cage but I had never heard of Valeria Lukyanova, aka “The Human Barbie Doll” but I came across pictures of her that made me do a double-take. Here are a couple of ’em:
I don’t know about you but to me, this is putting taking putting personality in your marketing a bit too far. It’s really none of my beeswax, though. Different strokes for different folks, as they say.
However, regardless of what your business is, you need to be putting forth and reinforcing your image and personality to your target market. And since I’m primarily talk to people who do seminars, workshops, meetings or otherwise need to pitch something in front of a group of people, it’s even more important.
One of the simplest ways to inject personality and image into your presentations, is to wear a costume. I’m not talking about something like the Human Barbie would wear but rather some article of clothing you are know for.
For example, my mentor Dan Kennedy wears cowboy boots with his suit. Lee Milteer wears red cowboy boots on stage.) Hypnotist and speaker Marshall Sylver wears a huge diamond watch. Me – a pink tie.
So what image do you want to project when selling? What is your trademark look? Hey, I’ve got it! Maybe you could look like Ken.
Have a great weekend and as always…
Kick butt, make mucho DEEnero!
Dave “I’m Creeped Out” Dee