Here is a classic quote to live by, by “success coach” Homer Simpson:
“If something is to hard to do, then it’s not worth doing. You just stick that guitar in the closet next to your shortwave radio, your karate outfit and your unicycle and we’ll go inside and watch TV.”
We laugh but a lot of people have this philosophy and I think it’s worse than ever because of technology. Everyone is looking for the latest “hack” or the newest piece of technology to eliminate hard work.
Certainly some of that is good. I mean I’m glad I don’t have to carve these daily emails into stone and send them to you.
BUT, looking for the shortcut so you can eliminate all the hard work, can be detrimental to your success.
For example, I’ve been seeing these ads pop-up for a technology based program that is supposed to write your emails, sales letters, sales scripts and more for you. You just pop in some basic information and the program outputs killer marketing material.
That sure is an appealing pitch but really? Come on now.
Had I known that it was that easy, I wouldn’t have spent tens of thousands of dollars and hundreds and hundreds of hours learning how to write compelling copy, emails and creating sales presentations that convert!
It’s a wonder that anyone would watch my training on how to create webinars and livecasts that sell products and services like crazy when all you have to do is push a button.
Kick butt, make mucho DEEnero!
Dave “Don’t Be A Homer” Dee