Would Hillary Delete All YOUR Emails Too?

Like ‘em or not, you’ve gotta admit  the Clintons are entertaining.

This isn’t political commentary. It doesn’t matter to me what your political affiliation is. Nope, this about your success and what you can learn and profit from Hillary’s latest scandal.

Let’s start at the beginning…

There are three parts to a successful online event. I call them the “Online Event Success Triangle.” You have:

  1. Getting people to register for your event and then actually showing up.
  2. The irresistible offer.
  3. The presentation itself.

Today, we’re going to talk about the first side of the triangle; getting people to sign-up for your  and show-up for your event.

One of the most powerful ways to accomplish both is with a series of strategic emails. By the way, email marketing is only ONE of the strategies. I’ll cover more you need to know during my upcoming free online training.

The problem with email is that most entrepreneurs suck at writing them so they never get open or read. And if by some lucky chance they are opened, they get deleted faster than emails off of Hillary’s server.

I don’t have space here f to give you a course on email marketing but let’s talk about one important aspect of it, getting your emails opened. ‘Cause if they don’t get opened, it doesn’t really matter how well-written they are.

Let me ask you: What is the first thing you do when you open your inbox? For most people, the answer is “delete emails.” Our first inclination is to delete therefore,  as marketers, we need to have a compelling subject line that grabs our subscribers attention and gets them to open the email.

Interestingly, do you know what’s more important than the subject line for getting your emails opened? It’s who the email is from. If you have a good relationship with your list and write good emails, people will open them because they are coming from you.

But I digress…

Think of the subject line as the “headline” of an advertisement. The purpose of a headline is to capture the reader’s attention and get them interested in reading the ad. The purpose of the subject line is to capture the recipients attention and get them to open the email.

There are many different types of subject lines. Here are a few of them:

  • The intriguing question
  • How to…
  • Secrets to…
  • Current event tie-in
  • Bizarre, National Enquirer style
  • Personalized  (Where the recipients name is merged into the subject line.)

The key point is  you need to have a compelling subject line that grabs your subscriber’s attention while they are looking for emails to delete, makes them stop, click and open your email.

You then have the opportunity, albeit a brief one, to engage them with a compelling message that leads to them registering for your online event.

Don’t let your subscribers pull a Hillary on you and delete your emails…at least not before they read them. 🙂

Kick butt, make mucho DEEnero!

Dave “No Email Scandal Here” Dee

P.S. Did you download the template I created for you that hands you on silver platter my complete webinar and online presentation structure? I also recorded a brief video tutorial that walks you through it. If you don’t have it yet, get it by clicking here.