Gone fishing

Today’s DEEmail is going to be quick ’cause I’m doing a consulting day with a private client and need to get ready.

As a kid, I used to love to go fishing. My friends and I would grab our poles and head off to a golf course that had a secret fishing hole. We’d sit there all day and catch perch and catfish.  ‘Twas a fun and relaxing way to spend a summer day.

One of the things we quickly discovered was that we needed the right bait in order to catch the fish. If we used the wrong bait it didn’t matter how great our fishing skills were…we weren’t going to be dining on fish that evening. (By the way, canned corn worked great.)

It’s the same for you, squire.  You need lead magnets that attract your best customers. You need webinar titles that hook people in so they register. You need offers that compel you prospect to bite.

Next Thursday, I’m doing a LIVE webcast where we’ll be discussing how to create a sales stampede using these elements and more. More deets are coming soon.

Gotta run.

Kick butt, make mucho DEEnero

Dave “Gone Fishin'” Dee