[DD Classic] The Passionate Bed Man

I need to write an email marketing campaign for a “We Do It All For You” private client so here is another “DD Classic” email. Your comments are always welcome!


The Passionate Bed Man


I have been spending money like a drunken sailor over the past couple of weeks.

One of my most recent buying adventures involved buying a new bed. I had no idea where to go or what to look for. Fortunately, I discovered a little mattress store off the beaten path where I met…

The passionate bed man!

Paul Genter was in his early sixties and had been in the bedding business for more than 30 years. He recently sold his stores and moved to Atlanta to be with his children and grandchildren.

He couldn’t stay away from the bedding business, so he took a job as a salesman at this little store.

I tell you, you have never met anyone so passionate about beds, let alone his job. I mean this guy was enthusiastic and excited to the hilt!

He showed me the different kinds of mattresses, explained how they were made, told me the differences, had me lay on them, asked me what I liked and on and on and on.

Needless to say, I didn’t go anywhere else. I bought the bed that Paul suggested and knew that I had made the right decision – not because I knew anything about beds, but rather because I knew that Paul did.

Oh, after I left the store, I called and ordered another bed for someone else… and these are not cheap!

How much passion and enthusiasm do you have about your job? Does it even come close the Paul Genter’s? Do you love what you do and are you excited to get to it?

If you can’t answer yes, it’s time to make a change to do something that you LOVE. I’m going to help you do just that so you can live a life of passion, prosperity and happiness.

Kick butt, make mucho DEE-nero!

~Dave Dee

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