This Costs You Money & It’s Dumb

Last night I’m watching the World Series…kinda, sorta.

You see, I’ve got my laptop with me and I’m working on a damn landing page. Ohhh, but NOT the copy for a landing page. NOOOOO, why would I do something that would actually make me money? No, I am working on the technology aspect of the landing page.

To make matters worse, I’ve been screwing around with it for more than two-hours. TWO-HOURS! Was I insane?! Well, maybe not insane but certainly not smart.

Why on God’s green earth would I spend time in an area where I am only semi-competent at best,  that doesn’t make me one-iota of DEEnero and that I can hire out easily and inexpensively?

My guess is, fellow entrepreneur, that you do something similar. Maybe it’s not technology but there’s something you’re spending time on that you shouldn’t be.

I am fond of saying that I am good at a small handful of things and outside of that, it’s not pretty. But the fact is that you can’t be great at everything and only really need to be outstanding at the things that really matter.

So here’s what I’m going to do today and I recommend you do the same:

  1. Make a list of everything you do during the day.
  2. Put a star next to the things you must do.
  3. Circle the things that fall into your area of genius.
  4. Outsource anything that doesn’t have a circle or a star.

Be careful of #2. Ask yourself, “Is this really something I must do and I’m really the only person who can do it?”

Also, everything in the “must do” category might not also fall in the inside your area of genius. For example, you should never abdicate responsibility of your business checkbook. That might not fall into your area of genius but it’s still something you must do.

Okay, kemosabe, I’m going to make my list and then get to work on what’s important and that I’m really good at. I recommend you do the same.

Kick butt, make mucho DEEnero!

Dave “NOT Mr. Technology” Dee

P.S. One of the key areas in your business that you need to master is selling your products and services. You can learn how to do it in this exclusive webinar.