NOTE: This is the most important article I have ever written on the subject of the information products business. Do NOT skim it. Study it. Contemplate what I am saying and ponder the implications for yourself.

The Wrong Questions And The Right Answers

Kind of a Zen-like headline, I know, so let me explain what I’m talking about.

One of the common questions I got in my survey about the information products business was “How do I go about selecting a niche where I can make a lot of money?” A related question was “How do I know what to sell?” And another related question: “If I don’t have expertise, knowledge, or advice, how can I get into the infoproducts business?

Those are the wrong questions to be asking.  And for many, many years, I was asking those same questions and getting piss poor results. So what is the right question? Actually, there are three questions:

1. What are my personal strengths and where do I excel?

2. What really interests me?

3. What solutions are people already looking for in what interests me, and does that align with my personal strengths and what I excel at?

The easiest niche market for me to succeed in, to this very day, has been the magician market. (Note that I did not say I made the most “DEE-nero” in this market. I said it was the easiest for me to succeed in.)

The reason for this was because I was a magician, it interested me, and I excelled at marketing my services and other magicians were searching for solutions.

Read this next sentence carefully:

Notice that all three criteria were met including the intersection of PERSONAL STRENGTHS and SOLUTIONS TO PROBLEMS OTHER PEOPLE WERE SEARCHING FOR.

Certainly magicians were looking for solutions such as how to improve their acts and learning new tricks, BUT those were NOT aligned with MY personal strengths.

When Alexis first hired me to help her start her information marketing business, I asked her two questions that would change her destiny. “What are you really, really great at in your law practice? (What is your biggest personal strength?)”  She said, “Engaging clients.”  The next question was, “Is engaging clients a big problem for other lawyers that they really want to solve?”  Her answer was “yes”, so we launched the “Client Engagement System” to estate planning attorneys to the tune of $225,000 and acted as the catalyst for her 7-figure coaching business.

Again, HER PERSONAL STRENGTHS and SOLUTIONS TO PROBLEMS OTHER PEOPLE WERE SEARCHING FOR WERE ALIGNED.

But Dave, “What if I don’t have a personal strength, expertise, etc. in anything that other people are searching for a solution for?”

I’m going to give you the real deal truthful answer to this question – that I have never heard any of the gurus tell anyone ever before – and that is:

MAYBE THE INFOPRODUCTS BUSINESS IS NOT FOR YOU…

UNLESS…

You have a strong passion and interest in a subject and are searching for a particular solution for yourself.

Let me explain…

Let’s say you are passionate about golf but you certainly are not an expert at it…in fact, let’s say you suck. BUT let’s say that you are determined to get better, and one of the things you really want to learn is how to add a hundred yards to your drive and will do whatever it takes to find a solution.

If that is the case, there is a very good chance that you can have a very profitable information products business. Why? Because you do NOT have to be the expert. You can:

1. Find an expert who does not know squat about marketing and joint venture with him where you do the marketing…and take the lion’s share of the profits.

2. Hire an expert to create a product for you that you market.

3. Sell OTHER experts’ products on an affiliate or licensed basis.

Obviously, I don’t have time to go into detail on these three ways, but I have done all three very successfully. (In case you’re wondering, #3 is my favorite.)

IMPORTANT: Where I was most successful in the three scenarios above is when I had a passion for what I was selling and a strong desire to find solutions to problems that other people were also searching for a solution for. There was alignment. There was congruence.

When I did not have sustained success is when I started a business in a “hot niche” where I had no passion or interest. For example, years ago I got into the golf market simply because I heard it was a great niche. (And it is a great niche…for the right person.) I got an expert on board, created a product, and sold affiliate-related products.  I DID make “DEE-nero” but quickly grew bored of it because I do not like golf, don’t have a passion for it, and don’t care about finding solutions that golfers are looking for.

There was NO alignment. NO congruence. NO intersection.

Do you understand what I am telling you here? If not, ask me by posting a comment. It is important that you fully “get it.”

What You Need To Do NOW

Whether you are already in the infoproducts business or want to get into the infoproducts business, ask and answer these three key questions:

1. What are my personal strengths and where do I excel?

2. What really interests me?

3. What solutions are people already looking for in what interests me, and does that align with my personal strengths and what I excel at?

By actually DOING this exercise, you will clarify or solidify the direction you should be heading in with your infoproducts business. And if you do indeed step out and head in that direction, you will find your journey is not only easier but more enjoyable and more fulfilling.

I would really love to hear what you think about this article and answer any questions you have. Please post your comments.

Kick butt, make mucho “DEE-nero!”

~Dave Dee

P.S. My team and I have been working our asses off to put together an incredible webinar for you next Thursday, February 17th at 9PM Eastern / 6PM Pacific. During this webinar, I will be telling you the real deal truth about the information products business (including the not-so-good stuff that the scammers won’t ever tell you) and giving you a complete model for building your own six- to seven-figure business. Registration for this free event opens on Monday, but block off the time right now and make a commitment to yourself that you are actually going to SHOW UP and BE PRESENT during the webinar.