Holy guacamole, Batman! I am twice her age!

(Now before I get mean comments, remember I did not know her age before we went out!)

Anyway, she is a salesperson and I asked her if she knew what the “puppy dog” close was.  She did not so I’ll explain it to you.

The easiest way to make more sales is with “puppy dog” close. A man brings his son to the pet store and the little boy wants a dog. The Dad can’t decide so the store owner suggests that they bring the dog home…for free…over the weekend and then decide. Obviously you know the rest of the story!

You can do the same thing. A try before you buy offer will almost always increase your sales. We have tested this out
in our business and it works great.

The argument against the try before you buy is that your returns go way up and, of course, the rip off factor…people not paying  and keeping the product. But the bottom line is ,this all comes down to math. And, in most cases, the increase in sales far outweighs the refunds and rip offs.

Here’s the thing: My fundamental belief is that the great majority of of people are honest and that if you deliver a good product, they’ll pay you for it. In fact, I know that is true.

Wanna know how many people have returned or not paid for the product we have a try before you buy offer on? You guessed it, zero.

How can you use this strategy in your business?

Okay, I’ve gotta do my daily yoga practice – need to keep up my youthful appearance you know.

Your comments are welcome.

Kick butt, make mucho dee-nero!

~Dave Dee

P.S. Hey, I have ONE opening this month for my “We Do It All For You” product launch program. I’ll be sending you an email tomorrow with more details but if you want a head start, you can listen to a call I did which explains all the details by going to http://www.davedee.com/launch

You are going to want to read this very carefully and probably print it out. It’s that powerful and important. Take it away, John…

Why Almost Everyone Is Completely Wrong About What Makes A Good Ad… And Why This Is A Tremendous Advantage To Anyone  Who Knows The Secrets

Most people – and shamefully, most so-called experts in advertising – wouldn’t know a good ad if it bit them in the ass. The fact is, there is more incompetence in advertising than any other field – except perhaps psychology.

Lesson number one kids: Great advertising – the kind that will change your life and make you rich beyond the dreams of avarice  – has more in common with…

P.T. Barnum And The National Enquirer
Than Prime Time Television Ads

Barnum was the circus man who made a fortune never underestimating the allure of sensationalism. He was a man of the people and knew how to punch their buttons. He created such an urgent sense of curiosity that crowds fought to get into his shows.

On the flip side, the vast majority of commercials and ads you come in contact with today are put out by fancy Madison Avenue-type advertising agencies. By aloof and unconnected writers and designers and other “creative” types who know nothing of salesmanship, and who do not understand the psychology of the average man or woman.

Look… I could go on and on about this, because bad advertising makes me crazy. But you don’t need to know the gory details of why most advertising sucks – I can shortcut the entire process for your right here:

• People do no buy because they like your cutesy slogan.
• People do not buy because you’re funny, clever, or a good artist.
• People do not buy because you brag that you’re simply the best in the universe.
• And… people don’t buy because you have a truly good product.

Nope. The marketing graveyard is fulled with fabulous products touted by clowns who could never make a sale. There is on one reason people are “sold” by an ad. It’s because the ad is actually…

A Master Salesman-In-Print.

A salesman who has a solution to the most pressing problem in your life. Who possesses the secrets that will make you richer, or happier, or better looking. Who knows how to tease your “hot buttons” to just the right level of distress… and only then offer you sweet release through the wonders of what he is selling.

————————————-

Again, those are powerful words of wisdom from John Carlton that you want to burn into your brain. They can really make a huge difference in how much DEE-nero you make.

If you want to learn more from John, here’s a chance for you to learn (for free) an awesome shortcut (used by the best marketers in the game) to get inside the mind of the most perfect, ready-to-buy prospect you’ll ever find.

Knowing this short-cut makes it ridiculously easy to create a super-effective sales message for your ads, videos, websites, emails, or anything else you need to bring in results quickly and easily.

(And by “results”, I mean “DEE-nero.”)

Even if you’ve been clueless about writing ads until now. Most entrepreneurs & biz owners never figure it out… and it’s why they struggle.

Best part: This shortcut is being given away by  John Carlton, along with a to-die-for pile of other freebies (like hot reports on selling secrets that make customers squirm with delight, and videos on persuading people to buy using nothing but simple storytelling.)

Here’s how you can get in on it:

http://www.davedee.com/carlton

Check it out.

Kick butt, make mucho “DEE-nero!”

~Dave Dee

]]> http://davedee.com/blog2/2010/09/astonishing-wealth-building-magic.html/feed 0 http://davedee.com/blog2/2010/09/9-secrets.html http://davedee.com/blog2/2010/09/9-secrets.html#comments Fri, 03 Sep 2010 16:11:25 +0000 Dave Dee http://davedee.com/blog2/?p=975 As we head into the Labor Day weekend, I am going to make this message short and sweet. So here are 9 quick marketing nuggets:

1. Sell to people who have money.
2. Selling a high priced service puts the odds of being a successful marketer in your favor.
3. Your offer is king. You must make a killer offer if you’re going to get results.
4. Your Central Selling Idea should be articulated in the headline of your letter.
5. The best format to sell with is with a well written sales letter, both online and offline.
6. Give away valuable information that your prospects want and need to generate leads. (What Dan Kennedy calls a “Lead Generation Magnet.”)
7. Mail your letter or promo package to leads immediately, as fast as possible.
8. Never try to sell more than one service at a time.
9. Don’t be creative. Model others and get rich.

Kick butt, make muchod DEE-nero!

~Dave Dee

P.S., Want to Maximize Your Earnings, Turn Your Prospects Into Clients And Your Clients Into Raving Fans Who Pay, Stay and Refer… Even If You Know Zilch About E-Mail Marketing? Then hop on over to www.davedee.com/email and check out my “DEE-mail” course. You can get it for 2/3 off the the regular price right now.

Bad news. I am now addicted to all of Chef Gordon Ramsey’s television shows – of which I think there are about million of them. “Kitchen Nightmares” is my favorite and can kind of be classified as  educational. (Well, that’s at least what I tell myself.)

In this show, Ramsey goes into failing restaurants and turns them around. Typically he first works on improving the food and the cleanliness of the restaurant. He wants the product to be excellent. And then he works on the marketing of the business.

He is teaching the restaurant owners that the best investment they can make is the investment in their business. And I will take it a step further:  if you use direct response marketing correctly, it will be your biggest wealth building tool.

Think about this for a minute…

If you invest in real estate, you might get a 20% -30% return if you are lucky. The stock market? 10% -15% is considered very good. (And today, it would be considered a miracle!)

A great direct response marketing piece can bring a return of 1000% or more within just a few days! That is not an exaggeration! Marketing is the easiest way to make more money with your business and build your personal fortune.

Read what I’m about to tell you very carefully and let it sink in:

Let’s say you are paying $500 a week for an advertisement and it brings you five new customers on a weekly basis. For the fun of it, let’s also say you make a $300 profit per customer. This means your profit is $1,000 (you invested $500 and brought in $1,500). Pretty good! Congratulations.

Now, let’s say you make a simple change to the headline of your ad and that simple change brings in three additional customers for a total of eight new customers per week. Now you have made $2,400 in gross sales. Let me ask you this, how much more did your advertisement cost you? If you answered “nothing,” you are correct. The ad costs the same whether it is good or bad. You can dramatically increase your profits with the same investment!

That is called leverage, mi amigo. And you can get that type of leverage in your business… guaranteed. All you need to do is keep testing and track your results. Do that and the DEE-nero will start rolling in.

Kick butt, make mucho DEE-nero!

Dave Dee

P.S. Tomorrow you will discover secret #2 to increasing your profits in a recession. It is a doozy!

PPS: Wanna have an entire email marketing department, that will convert prospects to clients and clients into raving fans, and without having to spend a fortune? You can! Check out my DEE-mail system which is on sale right now for less than $100 (normally $297) during this marketing test I’m conducting. Go to: http://www.davedee.com/email

“There’s nothing left here, nothing to say. Let your past,
fade away. Stay with me baby and we’ll find the path. Keep
on running, don’t look back.”
~ The Breakdown (One of the best, unknown bands I’ve ever heard.)
————————————————————————————-

I am reading a very good book entitled, “Shut Up, Stop Whining & Get A Life” by Larry Winget, “The Pitbull of Personal Development.” (There are many good marketing lessons this sentence. Can you pick out all of them?)

On page 94, he quotes his son: “When you mess up…big deal. Just admit it, fix it and move on. Other than that, life is a party!”

That’s really good advice. So often, we beat ourselves up over mistakes we made in the past. Here’s the thing though:

We ALL make mistakes and we will all continue to make mistakes. Some will be big and some will be small, but in order for us to move on with our lives and our business, we must admit it, try and fix it and move forward.

Remember, “Keep on running don’t look back.”

Kick butt, make mucho DEE-nero!

Dave Dee

P.S.,  Hey make sure you check out the special marketing test I’m doing with one of my finest products, “The DEE-mail” marketing system. I’ve reduced the price by two-hundred bucks until Monday.  If you want to learn how to apply my email strategies, systems and techniques in your business to convert more prospects to clients and turn your clients into raving fans, there is no better time than right now to snag a copy of this for less than one hundred bucks. Here’s the link:

http://www.davedee.com/email

Holy guacamole batman, was I really going that fast? I check again and sure enough it says 103! Then I notice that it’s not 103 MPH but rather it got switched to the  Kilometers Per Hour!

Okay, now I feel like a real bonehead because I can’t do the conversion in my head nor can I find how to switch it back to the MPH reading. I’m slowing down and speeding up just to keep up with traffic speed. And then I find the button to push that changes the reading for me.

Aside from giving you a laugh at my expense, there are a couple simple marketing lessons in my little tale.

First, sometimes we are doing so much and working so hard and fast in our business that we don’t take the time to step back and really LOOK at our business and see of we’re actually traveling in the right direction.

Second, is that we need to be getting accurate numbers in our business in order to really know how we are doing. I was listening to a great interview today that John Carlton did with Jeff Paul and Jeff was saying that one of the main reasons people screw up their businesses is because they don’t keep and look at their numbers accurately.

So, plan some time this week to stop moving so fast in your business to step back and look to see if you are actually heading in the direction you want to go. And then, create a plan to be looking at your numbers on a regular basis.

Kick butt, make mucho DEE-nero!

~Dave Dee

P.S.  Did you get the free gifts I’ve reserved for you? First is my book “How To Turn Your Passion Into Profits.”  This book gives you step by step blueprint for creating (or
improving) your own information marketing business.

Plus I’m giving you an entire 17 week course that teaches you in DETAIL how to build or improve your information marketing business. This course sold in various forms from $324 to $995 but you get it at no charge.

You can read all about the course, get access to it and get the book at http://www.davedee.com/freegifts.

Okay, today I promised to give you a behind the scenes view of a monthly marketing campaign I’m planning next week for you. I’m going to let you look over my shoulder as I design this.

1. I need to determine what type of promotion it is going to be. A new product release, a launch, a lead generation promotion, a sale? Okay, I’ve decided that it’s going to be a sale. My theme for the sale will be centered around “Labor Day.”
2. The next logical question is:  what am I going to sell? Is it an older re-released product, a current product, an affiliate product? The answer is one of my current products. And the one I decided on is my “Email Marketing Department In A Box.” Why, because it is one of my finest products and it is something every self-employed service professional needs to have.
3. How can I make this an irresistible offer and make money at the same time? I’ve got a number of options here. The product price is $297 so I could slash $100.00 off it. That’s pretty good but not crazy good. Dropping the price by $200 bucks is obviously insanely good but it doesn’t leave much room for profit. (Not much room at all!) Got it: I will make the price $97 as an immediate digital download. My customers get instant access to everything and can start using it immediately and I make money. Win/Win.
4. How I am going to promote this? I could send an email sales letter with a link to my shopping cart. That has worked very well for me in the past. I could set up a separate web page with the offer. Or, I could just modify the current sales page I have up. That seems to be the easiest solution at this point.
5. How do I create urgency to get people to buy now? This is tricky because I want to remain in integrity and not give some false scarcity reason why people should buy now. Well, I can legitimately make this a marketing test to see if I make more of a profit with the digital downloadble version at $97 than I do with the print version at $297.  The test would be for a limited time, say four or five days, then I can stop the promotion and analyze the results. If the lower price is more profitable I can keep the price at $97. If it’s not, I can raise the price back up. That is what I’m going to do.
6. HOW do I promote this sale? That’s easy.  Since this is for my subscribers only, I will do it with a series of emails starting on Tuesday of next week and running until Friday.
7. What needs to be done for this to run flawlessly?- The web page needs to be changed to reflect the new pricing
   - The new price needs to be set up in my shopping cart.
   - An autoresponder sequence needs to be created for buyers
   - The actual product needs to be turned into a digital product
   - A download page needs to be created and the digital product uploaded to a server where it will be downloaded from.
   - I need to write the series of emails promoting the sale.
8. I need to give this rough plan to my project manager, Jack for him to put into a comprehensive step by step plan with deadlines and assignments for who is doing what to accomplish this promotion.

So I literally just went through my entire thinking process here for you live. And there are many details I left out that Jack will fill in. But as you see, a lot of thinking goes into something as simple as running a four day sale on a product that is already created.  When we do our “We Do It All For You” product launch program for private clients, it gets much more complicated and has much more detail.

The bottom line is that regardless of the size of the promotion, you need to strategically plan out what you are doing every step of the way. Most self-employed service professionals never give this much thought to their marketing promotions and then wonder why they don’t get the results they expected.

By the way, I just laid out an exact plan you can follow if you have an email list. Why not follow this plan and have your own Labor Day sale next week or even a post Labor Day sale. If you invest in my email marketing system next week, you’ll learn exactly how to write emails that sell so your next promotion is a doozy.

Have a great weekend!

Kick butt, make mucho “DEE-nero!”

Please leave your comments.

~Dave Dee

P.S., Don’t forget to be on the lookout for the email later this afternoon with your free book and second surprise, incredible gift. You won’t believe it!

Yesterday I talked about how you must be marketing consistently in order to keep your prospect pipeline full and build a real deal sustainable business. (If you missed it, here’s the link: http://davedee.com/blog2/?p=937)

Today, you’re going to learn about the two main types of marketing you’re going to be doing.

What’s cool about this is not only will it create cash flow surges for you (like I do for my “We Do It All For You” clients) but it will also keep a steady flow of leads coming your way.

1. Promotional marketing. This is marketing you do at certain times of the year and is focused around a specific event and has a specific theme. For example, you might have a Valentine’s Day promotion, a Thanksgiving promotion, or be a launching an existing product or service.  On my marketing calendar I have mapped out when I am going to do a launch to accept applications for my “We Do It All For You Services”, my “Personal Consulting and Mastermind Program”, etc.
2. Ongoing monthly marketing. As the name suggests, this is marketing you are going to do every month, consistently and without fail.

Ongoing monthly marketing breaks down into two categories:

1. Lead generation: For example using Google Adwords, legitimate email marketing, offline marketing, etc to offer a “free report”, “free CD”,  “free video” or some other type of “lead generation magnet” that will attract prospects interested in doing business with you.
2. Marketing to existing clients. This typically will include an email newsletter and a print newsletter.

Here is an important point:

It doesn’t matter what type of self-employed service professional you are. You could be a dentist, lawyer, financial adviser, consultant, coach or trainer – you need to be doing promotional marketing and ongoing monthly marketing exactly as I described it to you.

I will be explaining each of these elements in greater detail as we move along, but here’s is something simple you can do today to help you generate a quick cash flow surge.

Look at your calendar and select a date for a promotional marketing campaign. Again, this can be around a specific holiday or a product launch you want to do.

(The truth is that every single month there are “holidays” you can create a promotion around. See http://www.brownielocks.com/month2.html)

Tomorrow, I’m going to share with you exactly how to create the promotion by giving you an inside look at a promotion I’m creating for MY subscribers (You!) for next week so you will be able to model what I’m doing to create a promotion for your clients as well. Is that cool or what?

Your comments are always welcomed and appreciated.

Kick butt, make mucho “DEE-nero!”

~Dave Dee

P.S., Also tomorrow, I’m giving you a copy of my book “How To Turn Your Passion Into Profits” for free. Be on the lookout for that.

Today I want to talk to you about the three main rules to business success – regardless of the business you’re in. And let’s just talk about that for a minute.

My deepest thanks to everyone for your love and support – it means more to me than you’ll ever know.

Over the next few weeks, you will start seeing big changes on my website that reflect the change in my own personal business model. I’m moving away from being just a seller of marketing stuff to actually DOING marketing stuff for you or at the very least giving you hands-on help so you can do it yourself.

I’ll let you know about all of the different services and programs we’ll be providing to help you grow your business and get to the money fast as we move forward.

First though, I want to let you know about a gift you will be getting from me on Friday.

This gift is for people who are interested in the information marketing business. (Turning your knowledge, expertise, skills. gifts into products, coaching, etc.) It is a copy of my book “How To Turn Your Passion Into Profits.”

I sell this every day for $19.95 but I want to give it to you for free – along with an amazing bonus audio that comes when you buy the book. All I ask is that you actually read the book. Value it like you bought it.

You might be wondering why I am giving this book away – and what the “catch” is.

There is no “catch” — it all comes down to my new business model. I am going to provide you with the most valuable information I can, some of it for free (like the book) and some at VERY affordable prices, to help you make more money in your  business and have the lifestyle you really want.

If, after you get this information,  you want to create the marketing, products, etc. completely on your own, that’s great. If you want me to do it for  you  or at least get my personal assistance in getting it  all done – that’s great as well.

The bottom line is I really want to help you at whatever level is appropriate for you.

So be on the lookout your first free gift on Friday.

Kick butt, make mucho DEE-nero!

Dave Dee

P.S.,  My biz is going to be divided into two areas, 1) People who want to be in the information marketing business 2) Business owners who want to use information to market their businesses through websites, email, blogs, etc. I’ll have some free gifts for you guys as well!