Mama Mia!
Yesterday, in between interviewing potential private clients, I decided to go out for a quick bite to eat since my refrigerator is completely empty. (I re-hired my personal assistant who will now be shopping for me – thank God!)
I decide to go to Mama’s Pizza which is right down the street from me. It was around 2:30 so I didn’t expect it to be busy but it was. Anyway, I order a meatball sub and take my seat.
While I’m waiting, I look around and see a lot of people eating small pizzas and more and more of them coming in to order small pizzas. (Mind you this is in the middle of the afternoon!) One guy at another table asks me, “Hey, did you sign up for their email list?”
I said I didn’t know that they had an email list. “Dude, the form is right there on the counter, go sign up,” he says.
I ask him why and he replies, “Because they send out specials every week just to members who are on their email list. Today’s lunch special was a small pizza and a drink for $5.00. I used to come here about once a month and now I come at least once a week.”
Ah, now I know why so many people are ordering small pizza’s at 2:30 on a Wednesday.
I would bet that all across the country, there are people who own pizza shops (and every other kind of business) who are bitching and complaining about the lack of business and how bad the economy is while they just sit on their backsides.
I have been teaching this simple email strategy for years: Simply collect the names and email addresses of all of your customers, send them a weekly newsletter and periodic “subscriber only” specials. Hmm… let’s look at how much that strategy costs? Oh, how about ALMOST NOTHING.
Why would a business owner not take advantage of a simple and yet highly effective marketing strategy that is basically free? Doesn’t make a lot of sense to me.
If YOU are not using this strategy, make it a priority to put it into place by next week at the latest. It’s so easy and the payoff is enormous.
(As always, I welcome your comments and thoughts. Please post them here on my blog.)
Okay, gotta go check my email box to see what’s for lunch.
Kick butt, make mucho “DEE-nero!”
~Dave Dee
P.S., Do you have my course on email marketing? If not, why not? The small investment you make in it will pay off one hundred fold. Get it now at http://www.davedee.com/email
July 22, 2010 8:58 am 1 Comment
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By Jack Fisher, July 28, 2010 @ 11:45 am
email strategy works but the conversion rates are not as expected. Need to improve on that