Gigantic Tubs Of Popcorn
Today is my son’s tenth birthday and we are going to see the movie Avatar.
Of course, whenever I go to the movies, I need to get popcorn. I recently went by myself and ordered a medium. Big mistake! The popcorn was friggin’ huge. This ginormous tub of popcorn was enough to feed a small village for a week!
And don’t even get me started on the size of the Coke. The soda was almost bigger than my head! And honestly now, should you consume anything that’s bigger than your head?
The reality is that in America, bigger is better. The average American would rather shovel loads of slop from a buffet line than get tiny portions at a fine French restaurant. (Not me, by the way.)
Consumers are also attracted to people who are larger than life. They are fascinated with celebrities no matter how they became celebrities. Take, for example, Paris Hilton. She is simply famous for being famous.
Look at Anthony Robbins. He was doing small personal development seminars in Holiday Inns before he was put on television by an infomercial company. Tony became a celebrity by paying for media time.
No matter what your business is, if you can create a larger than life persona and become a celebrity, even if you’re just a celebrity to your target market, your business will never lack for leads, customers, or profits.
Celebrity is something that you can manufacture and something you should do.
Kick butt, make mucho dee-nero!
Dave Dee
PS. On Friday, all applications for my new Personal Consulting & Mastermind program must be submitted. If you downloaded an application but have not turned it in yet, get ‘er done and submitted. If you have not got an application yet but are interested, there is still time but it’s running out.
Go to: http://www.davedee.com/mastermind
July 5, 2010 7:37 am 