For VIP’s only…
A few weeks ago, I had my annual physical.
This two hour plus ordeal includes x-rays, blood tests, EKG,
a flu shot and all kinds of stuff. The nurse who took my
blood pressure said, “It seems slightly elevated.” I pointed
to the latex glove and lubricant the doctor would be using
later in the exam and said, “Um, that’s the reason it’s a
little bit higher than usual!”
My doc is really, really good. In fact, he is so good that I
pay him a substantial yearly up front fee just so I can see
him. Yes, I still have to pay for visits and all the other
stuff. The fee simply gives me access to him and makes me a
VIP.
As a VIP, I never, ever have to wait in the reception area.
If my appointment is at 9:30. I’m in the doctors office at
9:30 and he is with me right away. When I call, either he or
one of his nurses answers, right away, every time. I am
never rushed. The doctor consults with me for as long as
necessary.
The advantage to the doc is that he gets to see less
patients, give me personalized care and make more dee-nero.
Some people think I’m crazy for paying thousands of dollars
just to have access to this guy. I think it’s a steal.
You see, there are always clients that you have that want
the best service possible and are more than willing to pay
for it. Most business owners don’t cater to these folks and
because of that leave a lot of money on the table.
Think about how you can create products and services that
appeal to the affluent clients on your list and then start
selling them. You’ll love the results.
Kick butt, make mucho dee-nero!
~Dave Dee
P.S. Yesterday, I started looking through “Your Marketing
Department In A Box” and thought to myself, “Damn, this is
phenomenal!” Honestly, in my not so humble opinion this is one of
the BEST marketing courses available. But I don’t expect you to
take my word for it, that’s why I put my money where my mouth is
in a big, bad kind of way. Check out what I mean by going to
http://www.davedee.com/box
July 15, 2010 7:56 am 