[DD Classic] MY $750 Cat – Part 2
Every Tuesday I go for sushi at a restaurant that’s right around the corner from my house. The chef typically makes me sushi that’s not on the regular menu.
Well, last night he added a little twist to the evening – Sake. He asked me if I wanted a shot on him and then another and another. Well, the sushi chef and I got a bit tipsy to say the least.
So, fortunately I don’t have to write a new article today for you! Here is the Dave Dee classic:
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My $750 Cat – Part 2
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Yesterday, I wrote about how my kids wanted to buy a cat for $750 and the associated marketing lessons.
I flat out told the kiddos that I’m not spending $750 on a cat when we already have two of ‘em.
Well, last night, I’m at the pet store writing a big ‘ol check! How did that happen? Believe me it was a question I’ve been asking myself. Here are the answers:
First, like good salespeople, my daughter and son were very persistent. They kept asking. Studies have shown that on average it takes seven attempts to make a sale. The kids tried way more than seven times to close the sale.
Second, the kids were passionate about wanting to make the sale. Your passion and your enthusiasm for your product has a direct bearing on whether or not you make the sale.
Third, the kids had me go look at the cat and hold the cat. After I did that I was done because they had effectively given me a “sample” before I made the purchase. How can you do that in your business?
So, “Twink” (short for “Twinkle”) has a new home and my kids are thrilled. I kind of like her too even though she greeted me this morning by jumping on the bed, getting on top of me and pooping. (I’d like to thank all of you who encouraged me to get her.)
Kick butt, make mucho DEE-nero!
~Dave Dee
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July 21, 2010 10:07 am 