[DD Classic] MY $750 Cat – Part 2
Every Tuesday I go for sushi at a restaurant that’s right around
the corner from my house. The chef typically makes me sushi
that’s not on the regular menu.
Well, last night he added a little twist to the evening – Sake.
He asked me if I wanted a shot on him and then another and
another. Well, the sushi chef and I got a bit tipsy to say the
least.
So, fortunately I don’t have to write a new article today for
you! Here is the Dave Dee classic:
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My $750 Cat – Part 2
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Yesterday, I wrote about how my kids wanted to buy a cat for $750
and the associated marketing lessons.
I flat out told the kiddos that I’m not spending $750 on a cat
when we already have two of ‘em.
Well, last night, I’m at the pet store writing a big ‘ol
check! How did that happen? Believe me it was a question
I’ve been asking myself. Here are the answers:
First, like good salespeople, my daughter and son were very
persistent. They kept asking. Studies have shown that on
average it takes seven attempts to make a sale. The kids
tried way more than seven times to close the sale.
Second, the kids were passionate about wanting to make the
sale. Your passion and your enthusiasm for your product has
a direct bearing on whether or not you make the sale.
Third, the kids had me go look at the cat and hold the cat.
After I did that I was done because they had effectively
given me a “sample” before I made the purchase. How can you
do that in your business?
So, “Twink” (short for “Twinkle”) has a new home and my kids
are thrilled. I kind of like her too even though she greeted
me this morning by jumping on the bed, getting on top of me
and pooping. (I’d like to thank all of you who encouraged me
to get her.)
Kick butt, make mucho DEE-nero!
~Dave Dee
P.S. If you are a doctor, financial advisor, or other
service professionals and you want to generate a continuous
stream of hot prospects, dominate your target market,
attract more A-list clients and double your profits in 11
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July 21, 2010 10:11 am 