A Power Marketing Tip To Skyrocket Profits
A Power Marketing Tip To Skyrocket Profits
Tuesday’s are becoming a problem for me.
As I’ve mentioned before, Tuesday’s are half-price sushi night at a restaurant that is literally three minutes from me. Every time I go, the stack of my empty sushi plates gets higher and higher – and I stay longer and longer.
One of the many cool things about this place is they will often make me something and give it to me for free OR they will have me try it and if I don’t like it, they don’t make me pay for it. (Of course, they know I like almost everything!)
In any business transaction, the buyer is taking a risk whether it be a real risk or a perceived risk. You can INSTANTLY INCREASE YOUR SALES by reversing the risk so that you are taking it and not your customer by offering a guarantee.
Some of you might be thinking, “I can’t do this. My business is different!”
Everyone thinks their business is different but it is simply not the case.
For example, before I became a marketing and copywriting genius 
I was a corporate entertainer who did a magic and mind reading show for banquets, sales meetings, etc. Now if ANYONE could claim that their business was “different,” it would have been me, don’t you agree?
But the fact is that my entertainment business was no different than any other business. I had to generate leads, do follow-up marketing, and close the sale. (By the way, I was selling my entertainment service for $2,500 for a 35 minute show so this wasn’t exactly a small ticket sale.) And, as you can probably guess, I used the strategy of risk reversal.
Figure out how you can reverse the risk to your customer and watch your profits skyrocket.
(Your comments are always welcome.)
Kick butt & make mucho DEE-nero!
~Dave Dee
P.S. Wanna see a GREAT example of risk reversal? Check out how I do it for “Your Marketing Department In A Box.” Take a look here at:
July 28, 2010 8:43 am 2 Comments
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By iris mishly, July 28, 2010 @ 10:55 am
Since you have a lot of experience, can you share with us what is the average percentage of people returning product using the guarantee?
thank you
Iris.
By Jack Fisher, July 28, 2010 @ 11:40 am
You are right thats why so many companies like credit card companies do the same thing .Get to use the card in any way then the rest follows.Its the first sale which is very difficult.
Thanks for the advice