I have been a long time reader. I am a partner in an Architectural firm and I have been really putting serious thought into how to use both social media and blogging to ramp up referrals and make those connections with folks.

I look around, and I don’t really see any other architects doing this stuff. Most are still doing stuff the traditional way – in person, face to face referral and marketing type meetings.

There has to be a way to create a following in this niche – just not sure how.

I have not really found the answer. Potentially everyone is our client or could be a “referral giver”.

Any thoughts? Any thoughts on content? etc.